Campaign
D: Zoey Hu
Rooted in over 160 years of Swiss mountain heritage, Mammut continues to develop high performance equipment for modern alpine life.
Built for movement, weather and endurance, the Spring/Summer collection reflects a balance between technical engineering and the raw unpredictability of the outdoors.
*This is a self initiated practice project. All imagery was sourced from Mammut’s social channels or extended using AI tools.
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Based on Mammut’s rope making heritage, rope inspired stretched forms were introduced into the typography to create tension and subtle shifts within the letterforms.
GO + Structure
When showcasing the products, the “go +” structure can be used in different environments to highlight specific product features.
